[{"id":185011830920,"handle":"haircare","title":"Haircare","updated_at":"2024-12-17T11:00:22+11:00","body_html":"Search through all the top brands hairdressing products for all hair types including oily, fine, mature, normal, dry, damaged, frizzy and broken.","published_at":"2020-05-20T14:27:46+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"haircare"},{"column":"tag","relation":"equals","condition":"shampoo"},{"column":"tag","relation":"equals","condition":"conditioner"},{"column":"tag","relation":"equals","condition":"mask"}],"published_scope":"web","image":{"created_at":"2020-05-20T15:37:33+10:00","alt":"haircare","width":483,"height":273,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/blue_8c23ae1f-9edd-49d8-aa90-d30266bb7406.png?v=1626070969"}},{"id":152452169864,"handle":"joico-professional","updated_at":"2024-11-20T16:11:15+11:00","published_at":"2019-10-22T13:47:53+11:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Joico","body_html":"\u003ch4 style=\"text-align: center;\"\u003ethe joi of healthy hair\u003c\/h4\u003e\n\u003cp style=\"text-align: center;\"\u003eExperience the inner joi and confidence of exceptionally healthy-looking hair.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cem style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: center;\" class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_custom_1555555056319 wpb_start_animation animated\" data-delay=\"750\"\u003eFor the professional, Joico's innovative colour collection delivers healthy, shiny, vibrant hair in every hue—from the brightest blondes to rich, dimensional brunettes, and always, head-turning reds.\u003c\/p\u003e\n\u003ch5 style=\"text-align: center;\" class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_custom_1555555056319 wpb_start_animation animated\" data-delay=\"750\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003efor professional products \u0026amp; trade pricing login to: \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.instanthbs.com.au\/a\/wsg\/proxy\/login\"\u003eWHOLESALE LOGIN\u003c\/a\u003e\n\u003c\/h5\u003e\n\u003ch3 data-delay=\"750\" class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_custom_1553142871147 wpb_start_animation animated\"\u003e\u003c\/h3\u003e","image":{"created_at":"2019-11-13T11:00:25+11:00","alt":null,"width":225,"height":225,"src":"\/\/www.instanthbs.com.au\/cdn\/shop\/collections\/logo_color_47d32c3b-8edf-47d4-9081-c07814725f7d.png?v=1573603225"}}]
["anti brass","anti yellow","blond","blonde","Blonde life","blonde shampoo","haircare","Joico","shampoo","toning","violet"]
Skip to content
You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
Instantly cool brassy tones and brighten cool blonde hair
Help maintain healthy-looking hair with brilliant shine
Nourish and protect fragile blonde hair
Rich lather gently cleanses hair