Wella Ultimate Repair Deep Conditioner 200ml
Regular price $38.00 Save $-38.00

Wella Ultimate Repair Deep Conditioner repairs damaged hair and leaves hair light, healthy-looking and shinier after each use. Powered by Alpha Hydroxy Acid (AHA) and Omega 9: AHA rebuilds the bonds inside of the hair, and Omega 9 replenishes the outer barrier of heat- and bleach-damaged hair. Suitable for all hair types. Formulated without parabens.

For professional products and trade pricing please login to: TRADE ONLY

Wella Ultimate Repair Protective Leave-In 140ml
Regular price $44.00 Save $-44.00

Protection from all types of hair damage.

A delicate cream that instantly protects damaged hair from 5 key concerns: breakage, UV, heat, mechanical damage and excess frizz to deliver visibly smoother, healthier-looking and easier-to-style hair. Suitable for all hair types and works perfectly on curls.

For professional products and trade pricing please login to: TRADE ONLY

Wella Ultimate Repair Miracle Hair Rescue 30ml
Regular price $38.00 Save $-38.00

Luxury Leave In Hair Repair Treatment for Damaged Hair

A hair repair treatment that helps reverse hair damage in 90 seconds. This luxury leave-on spray—powered by Alpha-Hydroxy Acid (AHA) and Omega-9—detangles wet hair and strengthens, smooths, and rebuilds hair inside and out. Transformative results after just one use.

Dermatologically tested

Vegan / Formulated without animal derived ingredients

Colour safe 

For professional products and trade pricing please login to: TRADE ONLY

Wella Ultimate Repair Miracle Hair Rescue 95ml
Regular price $99.00 Save $-99.00

Luxury Leave In Hair Repair Treatment for Damaged Hair

A hair repair treatment that helps reverse hair damage in 90 seconds. This luxury leave-on spray—powered by Alpha-Hydroxy Acid (AHA) and Omega-9—detangles wet hair and strengthens, smooths, and rebuilds hair inside and out. Transformative results after just one use.

Dermatologically tested

Vegan / Formulated without animal derived ingredients

Colour safe 

For professional products and trade pricing please login to: TRADE ONLY

Wella Shinefinity Glaze Colour
Regular price $28.55 Save $-28.55

Have a Trade account? Login for discount trade pricing: TRADE LOGIN

SHINEFINITY will help you achieve a long-lasting colour glaze with ZERO lift and ZERO damage, staying true-to-tone even on porous hair.

Featuring the exclusive Balanced pH technology, SHINEFINITY smoothens the cuticles for healthy-looking shine and a silky hair feel.

ZERO LIFT

ZERO DAMAGE

CLEAN FORMULA

For professional products and trade pricing please login to: TRADE ONLY

Wella Shinefinity Glaze Colour 60ml
Regular price $17.35 Save $-17.35

SHINEFINITY

SHINEFINITY will help you achieve a long-lasting colour glaze with ZERO lift and ZERO damage, staying true-to-tone even on porous hair.

Featuring the exclusive Balanced pH technology, SHINEFINITY smoothens the cuticles for healthy-looking shine and a silky hair feel.

ZERO LIFT

ZERO DAMAGE

CLEAN FORMULA

Tips:
For even more intensity, you can also apply the mixture directly to dry hair.

Development time: Without heat: up to 20 minutes. For more intense results, use added heat: 15 minutes.
Can be used on lengths and ends when using Koleston Perfect or Illumina Colour on the roots if desired.

For professional products and trade pricing please login to: TRADE ONLY

Wella Shinefinity Activator 2% Bottle
Regular price $28.55 Save $-28.55

Have a Trade account? Login for discount trade pricing: TRADE LOGIN

The Shinefinity Activators contain a balancing PH buffer system that will control the PH throughout the process. This is essential to create the unique results that come from Shinefinity. Shinefinity Zero Lift Glaze must only be mixed with the dedicated Shinefinity Activator for bottle or bowl and brush application.

Always mix in a ratio 1:1. Mix in a non-metallic bowl or in the applicator bottle.

For professional products and trade pricing please login to: TRADE ONLY

Wella Shinefinity Activator 2% Bottle 1L
Regular price $17.35 Save $-17.35

The Shinefinity Activators contain a balancing PH buffer system that will control the PH throughout the process. This is essential to create the unique results that come from Shinefinity. Shinefinity Zero Lift Glaze must only be mixed with the dedicated Shinefinity Activator for bottle or bowl and brush application.

Always mix in a ratio 1:1. Mix in a non-metallic bowl or in the applicator bottle.

For professional products and trade pricing please login to: TRADE ONLY

Wella Shinefinity Activator 2% Brush & Bowl
Regular price $28.55 Save $-28.55

Have a Trade account? Login for discount trade pricing: TRADE LOGIN

The Shinefinity Activators contain a balancing PH buffer system that will control the PH throughout the process. This is essential to create the unique results that come from Shinefinity. Shinefinity Zero Lift Glaze must only be mixed with the dedicated Shinefinity Activator for bottle or bowl and brush application.

Always mix in a ratio 1:1. Mix in a non-metallic bowl or in the applicator bottle.

For professional products and trade pricing please login to: TRADE ONLY

Wella Shinefinity Activator 2% Brush & Bowl 1L
Regular price $17.35 Save $-17.35

The Shinefinity Activators contain a balancing PH buffer system that will control the PH throughout the process. This is essential to create the unique results that come from Shinefinity. Shinefinity Zero Lift Glaze must only be mixed with the dedicated Shinefinity Activator for bottle or bowl and brush application.

Always mix in a ratio 1:1. Mix in a non-metallic bowl or in the applicator bottle.

For professional products and trade pricing please login to: TRADE ONLY

Wella Fusion Mask 150ml
Regular price $28.00 Save $-28.00

Wella Professionals FUSION Mask is an innovative new product in the Fusion Care Collection that targets damaged hair in need of nurturing. It moisturizes, smoothes, and strengthens hair. This results in a healthy, shiny, and renewed appearance.

For professional products and trade pricing please login to: TRADE ONLY

Wella Fusion Mask 500ml
Regular price $45.00 Save $-45.00

Wella Professionals FUSION Mask is an innovative new product in the Fusion Care Collection that targets damaged hair in need of nurturing. It moisturizes, smoothes, and strengthens hair. This results in a healthy, shiny, and renewed appearance.

For professional products and trade pricing please login to: TRADE ONLY

Wella Fusion Intense Repair Shampoo 250ml
Regular price $24.95 Save $-24.95

Delicate shampoo that helps to repair damaged hair, leaving the hair clean and cared. With EDDS, micronized lipids and amino acids.

For professional products and trade pricing please login to: TRADE ONLY

Wella Fusion Intense Repair Shampoo 1L
Regular price $99.90 Sale price $56.00 Save $43.90

Delicate shampoo that helps to repair damaged hair, leaving the hair clean and cared. With EDDS, micronized lipids and amino acids.

For professional products and trade pricing please login to: TRADE ONLY

Wella Fusion Intense Repair Conditioner 200ml
Regular price $24.95 Save $-24.95

Instantly helps to protect against breakage due to combing and mechanical damage, for a smoother, more resilient hair. Detangles hair leaving it smooth. With amino acids.

For professional products and trade pricing please login to: TRADE ONLY

Wella Fusion Intense Repair Conditioner 1L
Regular price $99.90 Sale price $56.00 Save $43.90

Instantly helps to protect against breakage due to combing and mechanical damage, for a smoother, more resilient hair. Detangles hair leaving it smooth. With amino acids.

For professional products and trade pricing please login to: TRADE ONLY

Wella SP Luxe Oil Reconstructive Elixir 100ml
Regular price $37.50 Save $-37.50

Wella SP Luxe Oil Reconstructive Elixir is a luxurious hair oil for long-lasting smoothness and incredible touchability. Giving incomparable smoothness and inimitable reconstructive power, this advanced, scientifically designed oil restores and hydrates.

Sulphate Free

For professional products and trade pricing please login to: TRADE ONLY

Wella SP Luxe Oil Keratin Protect Shampoo 200ml
Regular price $26.50 Save $-26.50

Wella SP Luxe Oil Keratin Protect Shampoo provides a deep, luxurious cleansing experience to the hair, without adding heaviness. The hair is cleansed of impurities whilst retaining radiance.

For professional products and trade pricing please login to: TRADE ONLY

Wella SP Luxe Oil Keratin Conditioner Cream 200ml
Regular price $27.50 Save $-27.50

Wella SP Luxeoil Keratin Conditioning Cream works to restore, protect and strengthen dry hair. Made with a combination of argan, almond and jojoba oils, this conditioner offers softer, more touchable hair. Thanks to the addition of the protein keratin, hair is stronger as well.

For professional products and trade pricing please login to: TRADE ONLY

Wella SP Luxe Oil Keratin Restore Mask 150ml
Regular price $28.95 Save $-28.95

Wella SP Luxe Oil Keratin Restore Mask works to reconstruct the fiber of the hair. Texture is improved instantly, silkiness restored. The hair is soft to the touch.

Sulphate Free

For professional products and trade pricing please login to: TRADE ONLY

Wella EIMI Bold Move 150ml
Regular price $19.95 Save $-19.95

HOLD LEVEL 2
Create casually textured styled with EIMI Bold Move, a light hold matte paste formulated with Brazilian Carnauba wax.

TRADE PRICE : WHOLESALE LOGIN

For professional products and trade pricing please login to: TRADE ONLY

Wella EIMI Curl Craft 200ml
Regular price $20.95 Save $-20.95

HOLD LEVEL - 3/4

Commanding control for curl creation with a velvety texture. This distinctive foaming wax helps create supple curls that are full of life and definition.

TRADE PRICING : WHOLESALE LOGIN

For professional products and trade pricing please login to: TRADE ONLY

Wella EIMI Dry Me 120g
Regular price $20.95 Save $-20.95

HOLD LEVEL 1
Achieve your look with Dry Me, a dry shampoo that creates volume and a manageable matte texture. The dry shampoo's formula with tapioca starch refreshes your hair and absorbs oil.

TRADE PRICE : WHOLESALE LOGIN

For professional products and trade pricing please login to: TRADE ONLY

Wella EIMI Extra Volume 300ml
Regular price $20.95 Save $-20.95

HOLD LEVEL 3
The EIMI Extra Volume gives any blow dry head-turning volume and perfect body with strong hold.This strong hold volumizing mousse is formulated to help protect your hair against dehydration whilst blow drying.

TRADE PRICE : WHOLESALE LOGIN

For professional products and trade pricing please login to: TRADE ONLY

Wella EIMI Glam Mist 200ml
Regular price $20.95 Save $-20.95

HOLD LEVEL 1
Finish your glamorous style with dazzling shine thanks to the luminous EIMI Glam Mist, a shine spray formulated to help protect hair from the effects of humidity and UV.

TRADE PRICE : WHOLESALE LOGIN

For professional products and trade pricing please login to: TRADE ONLY

Wella EIMI Grip Cream 75ml
Regular price $20.95 Save $-20.95

HOLD LEVEL 3
Create and manipulate distinctive styles with definition on long or short hair with EIMI Grip Cream, a soft texture cream formulated with Brazilian Carnauba wax for strong yet flexible support.

TRADE PRICE : WHOLESALE LOGIN

For professional products and trade pricing please login to: TRADE ONLY

Wella EIMI Mistify Me Strong 300ml
Regular price $19.95 Save $-19.95

HOLD LEVEL 3

EIMI Mistify Me Strong is a fast drying hairspray that brings instant hold to your style thanks to its micro-mist technology.
The lightweight formula with extra-fine diffusion allows for firm hold up to 24h, but it's easily brushed out.

TRADE PRICE : WHOLESALE LOGIN

For professional products and trade pricing please login to: TRADE ONLY

Wella EIMI Pearl Styler 100ml
Regular price $20.95 Save $-20.95

HOLD LEVEL 3
Create strong flexible hold and teasable texture with pearl gloss shine with EIMI Pearl Shiner. This styling hair gel is formulated to help protect hair from the effects of UV.

TRADE PRICE : WHOLESALE LOGIN

For professional products and trade pricing please login to: TRADE ONLY

Wella EIMI Perfect Me 100ml
Regular price $20.95 Save $-20.95

HOLD LEVEL - 1/4

Create natural style with smoothness with this delicate lotion that adds shine, repairs, moisturizes, tames flyaways and protects from the heat of styling tools.

TRADE PRICE : WHOLESALE LOGIN

For professional products and trade pricing please login to: TRADE ONLY

Wella EIMI Perfect Setting 150ml
Regular price $20.95 Save $-20.95

HOLD LEVEL 2
Set voluminous structure with perfect shine with the EIMI light setting lotion spray Perfect Setting, formulated to provide the right balance of care and heat protection whilst blow drying.

TRADE PRICE : WHOLESALE LOGIN

For professional products and trade pricing please login to: TRADE ONLY

Wella EIMI Root Shoot 186g
Regular price $20.95 Save $-20.95

HOLD LEVEL 2
Perfect root lift is only a shot away with EIMI Root Shoot, designed for precision application.

TRADE PRICING : WHOLESALE LOGIN

For professional products and trade pricing please login to: TRADE ONLY

Wella EIMI Sugar Lift 150ml
Regular price $20.95 Save $-20.95

HOLD LEVEL 3
Get a grip on volume: the EIMI Sugar Lift is a rich, flexible spray infused with sugar that provides lift, shine and touchable grippy texture.

TRADE PRICING : WHOLESALE LOGIN

For professional products and trade pricing please login to: TRADE ONLY

Wella Color Touch
Regular price $19.95 Save $-19.95

Color Touch is a low commitment, ammonia free, multi-dimensional demi-permanent hair color for clients who like to change their tone more often.
• High shine for stunning high fashion results
• Low maintenance, virtually invisible root re-growth
• Vibrant demi-permanent color
• Lasts up to 24 shampoos
• High shine for stunning high fashion results

For professional products and trade pricing please login to: TRADE ONLY

Wella Color Touch Plus
Regular price $14.50 Save $-14.50

Color Touch Plus offers more coverage than Color Touch for stubborn grey hairs. Perfect for clients who are not ready to have permanent hair color.

Low maintenance, virtually invisible root re-growth

Vibrant demi-permanent dye

Up to 70 % gray coverage

Lasts up to 24 shampoos

High shine for stunning high fashion results

For professional products and trade pricing please login to: TRADE ONLY

Wella Color Touch Emulsion 1.9% - 6 vol
Regular price $20.85 Save $-20.85

Wella Colour Touch Developer is used with the Wella Colour Touch and relights ranges of semi-permanent colorants.

It's a thick and rich, creamy water based formula which has an impressive mixing ability and gives heavenly performance as it sticks to the hair giving you ultimate control.

It correspondingly layers hair giving you awesome even coverage whilst providing radiant looking colour. It provides you with safe colouring results and is Ammonia free.

For professional products and trade pricing please login to: TRADE ONLY

Wella Color Touch Emulsion 4% - 13 vol
Regular price $20.85 Save $-20.85

Wella Colour Touch Developer is used with the Wella Colour Touch and relights ranges of semi-permanent colorants.

It's a thick and rich, creamy water based formula which has an impressive mixing ability and gives heavenly performance as it sticks to the hair giving you ultimate control.

It correspondingly layers hair giving you awesome even coverage whilst providing radiant looking colour. It provides you with safe colouring results and is Ammonia free.

For professional products and trade pricing please login to: TRADE ONLY

Wella Koleston Perfect 60g
Regular price $19.95 Save $-19.95

Wella Professionals gives hairdressers the tools to achieve all clients’ color and care needs with healthy looking hair results. With 1 tube purchased every second in the world, Koleston Perfect is the reference for professional permanent hair color for up to 100% grey coverage with rich healthy-looking results and true to tone precision on all hair types. The Ultra Precision color technology reduces the formation of free radicals which can lead to unpredictable color results and damage the hair. It creates controlled environment for precise color formation deep inside the hair while providing protection to the hair bonds.

For professional products and trade pricing please login to: TRADE ONLY

Wella Illumina Color
Regular price $5.00 Save $-5.00

Wella Illumina Color elevates light to its highest spectrum revealing previously unseen potential in hair. Now you can make light your own and create new color expressions that stir the senses and emotions of every client. Since launching, Illumina Color has become a global beauty phenomenon setting a new benchmark for naturalness in hair color with incredible light reflection and incredible hair protection.

PLEASE NOTE THIS IS THE OLD FORMULA

For professional products and trade pricing please login to: TRADE ONLY

Wella Welloxon Perfect Pastel 1.9%
Regular price $21.50 Save $-21.50

For professional products and trade pricing please login to: TRADE ONLY

Wella Welloxon Perfect 4% - 13 vol
Regular price $21.50 Save $-21.50

For professional products and trade pricing please login to: TRADE ONLY

Wella Welloxon Perfect 6% - 20 vol
Regular price $21.50 Save $-21.50

For professional products and trade pricing please login to: TRADE ONLY

Wella Welloxon Perfect 9% - 30 vol
Regular price $21.50 Save $-21.50

For professional products and trade pricing please login to: TRADE ONLY

Wella Welloxon Perfect 12% - 40vol
Regular price $21.50 Save $-21.50

For professional products and trade pricing please login to: TRADE ONLY

Wella BlondorPlex Cream Toner 60ml
Regular price $27.95 Save $-27.95

Blondorplex Cream Toners is a dedicated blonde toning solution by Wella Professionals. The compact yet comprehensive line up of shades, enables warm and cool blonde looks, with an Ultra Cool Booster shade for additional neutralisation.

Neutralise in 5 minutes – Deliver express blonde-toning services

Quick and easy application and only 5 minutes development time

Pre-mixed with plex for less hair breakage

Low ammonia, Vegan formula

For professional products and trade pricing please login to: TRADE ONLY

Wella Blondor Multi Blonde 400g
Regular price $54.95 Save $-54.95

A fast and simple-to-mix bleach powder, Blondor Multi Blonde Powder produces a creamier consistency for a professional application.

For controlled and reliable lightening up to 7 levels of lift.

For all lightening techniques.

For perfect lightening, even on pre-coloured hair.

Contains anti-yellow molecules to help reduce orange/yellow undertones during lightening

TRADE PRICE : WHOLESALE LOGIN

For professional products and trade pricing please login to: TRADE ONLY

Wella Blondor Multi Blonde 800g
Regular price $64.95 Save $-64.95

A fast and simple-to-mix bleach powder, Blondor Multi Blonde Powder produces a creamier consistency for a professional application.

For controlled and reliable lightening up to 7 levels of lift.

For all lightening techniques.

For perfect lightening, even on pre-coloured hair.

Contains anti-yellow molecules to help reduce orange/yellow undertones during lightening.

TRADE PRICE : WHOLESALE LOGIN

For professional products and trade pricing please login to: TRADE ONLY

Wella BlondorPlex 400g
Regular price $49.95 Save $-49.95

Wella's highest level of lift on pre-coloured hair.

• For controlled and reliable lightening up to 7 levels of lift.
• For all lightening techniques.
• For perfect lightening, even on pre-coloured hair.
• Contains anti-yellow molecules to help reduce orange/yellow undertones during lightening.

TRADE PRICE : WHOLESALE LOGIN

For professional products and trade pricing please login to: TRADE ONLY

Wella BlondorPlex 800g
Regular price $85.00 Save $-85.00

Wella's highest level of lift on pre-coloured hair in a LIMITED EDITION 800g

• For controlled and reliable lightening up to 7 levels of lift.
• For all lightening techniques.
• For perfect lightening, even on pre-coloured hair.
• Contains anti-yellow molecules to help reduce orange/yellow undertones during lightening.

TRADE PRICE : WHOLESALE LOGIN

For professional products and trade pricing please login to: TRADE ONLY

Wella Blondor Soft Blonde Cream 200g
Regular price $27.95 Save $-27.95

An innovative cream bleach which creates the most fascinating blonde tones with the gentlest effect

Ideal for on scalp application with the soothing power of Bisabol

Suitable for all skin types

For light, medium or maximum lighting

Odour free formula

TRADE PRICE : WHOLESALE LOGIN

For professional products and trade pricing please login to: TRADE ONLY

Wella Blondor Freelights Lightening Powder 400g
Regular price $43.95 Save $-43.95

Lightening on natural or pre-coloured hair.

Up to 7 levels of hair lightening.

Use exclusively with FREELIGHTS Developer for best results.

Couture Colour service

Adhesive mass that stays in place, enabling you to place color exactly where you want it

For professional products and trade pricing please login to: TRADE ONLY

Wella Blondor Freelights Developer 9% 30vol
Regular price $21.95 Save $-21.95

Developer for precision and ease of application with less swelling

Contains hydrogen peroxide and flexible acrylic polymers

30 - 9% (extra lift)

Couture Colour Service

For professional products and trade pricing please login to: TRADE ONLY

Wella Blondor Freelights Developer 12% 40vol
Regular price $21.95 Save $-21.95

Developer for precision and ease of application with less swelling

40 - 12% (maximum lift)

Couture Colour Service

For professional products and trade pricing please login to: TRADE ONLY